AI's New Role: From Tech to Economic Player?
"Explore how generative AI is reshaping economic models, acting as a virtual consultant with its own motivations and impacts."
For years, artificial intelligence in economics was straightforward: a technology that boosts efficiency by cutting costs or sharpening the insights of human decision-makers. However, the rapid evolution of generative AI is challenging this view, suggesting that AI can be more than just a tool. Recent research proposes modeling AI itself as an economic agent, a concept that could revolutionize how we understand markets and decision-making.
Generative AI, especially large language models (LLMs), possesses a remarkable ability to generate original content based on vast datasets and an implicit understanding of the world. This positions AI as a virtual consultant, capable of assisting, analyzing, and even strategizing on behalf of its users. Unlike traditional technologies, these AI agents have their own information sets, preferences, and constraints, leading to complex interactions and outcomes.
This new perspective invites us to consider AI not just as a cost-reducing mechanism, but as an entity with its own objectives, potentially misaligned with those of its users. This misalignment can lead to surprising and sometimes counterintuitive results, requiring a deeper understanding of how AI's 'mind' works within economic systems.
How Does Modeling AI as an Economic Agent Change Things?

Traditional economic models assume that agents make decisions to maximize their utility based on available information. When AI is introduced as a technology, it typically enhances this process by providing better information or reducing the cost of actions. However, when AI is modeled as an agent, it introduces several new layers of complexity:
- Agency: While AI can offer advice and insights, the user ultimately retains the power to make decisions. However, the AI's recommendations can significantly influence those decisions.
- Objectives: AI agents have objectives and constraints ingrained during their training, fine-tuning, and orchestration. These induce the AI to act as though it is maximizing some implicit preferences.
- Limited View: Unlike human consultants, an AI's view of the world is often limited to its interactions with the user, meaning its preferences are based on communication transcripts rather than real-world outcomes.
The Future of AI in Economics: New Questions and Challenges
Modeling AI as an economic agent opens up a range of critical questions. How do these AI agents affect market equilibrium, and do they increase overall welfare? What are the implications for fairness, and could existing biases be amplified? Furthermore, how should we design AI systems and platforms to ensure they align with human values and promote beneficial outcomes? Addressing these questions will require a collaborative effort between economists, computer scientists, and policymakers to navigate the evolving landscape of AI and its impact on society.