Mystum Business & Economy Category Page List All Articles

Business & Economy

Baseball diamond with stock charts symbolizing financial risk in sports sponsorships.

Beyond the Game: Do Corporate Ethics Actually Impact Stock Performance?

Explore how negative incidents in sports, such as gambling scandals, affect the stock market returns of corporate sponsors, examining whether corporate social responsibility can act as a buffer against financial repercussions.

Bustling Retail Store with Sampling Event

The Ultimate Guide to In-Store Sampling: Boost Sales and Wow Your Customers

In-store sampling is a powerful tool for brands. Learn how to leverage this strategy effectively to boost sales, create lasting impressions, and outshine the competition.

Innovation and IPO Success: A Visual Representation

Decoding IPO Success: How Innovation Can Make or Break a Stock's Debut

Explore how innovation, measured by R&D and patents, shapes IPO outcomes in China, influencing underpricing and honeymoon periods. Understand the role of industrial policy and its impact on investor behavior.

Surreal illustration of China's infrastructure boom and income inequality.

The Road Less Traveled: How Infrastructure Impacts Income Inequality in China

While China's infrastructure boom has fueled economic growth, a new study reveals a surprising twist: it may also be contributing to income inequality. Explore the complex relationship between road development, labor share, and the future of China's economic landscape.

Malaysian Corporate Tax Strategy

Decoding Malaysian Corporate Tax: Is the Ibn Khaldun Theory the Key to Revenue?

Can Malaysia's corporate tax strategy benefit from ancient wisdom? Discover how Ibn Khaldun's taxation theory could optimize revenue in today's economy.

Key unlocking vault representing financial understanding

Decoding Bank Lending: What Every Savvy Individual Needs to Know

Unlock the secrets of bank lending! Learn about market forces, credit access, and the latest trends shaping the financial landscape. Essential insights for consumers, entrepreneurs, and anyone seeking financial empowerment.

Stock market chart transforming into an accounting book, symbolizing the impact of financial crises and accounting standards on stock behavior.

Decoding the Markets: How Accounting Changes and Crises Shape Stock Behavior

Explore how shifts in accounting practices, like IFRS adoption, and financial crises influence stock market behavior. Understand the dynamics that drive investment decisions and market stability.

Diverse team building a structure, symbolizing organizational growth and positive workplace dynamics.

Unlocking Workplace Potential: How Organizational Behavior Management Drives Success

Dive into the world of Organizational Behavior Management (OBM) and discover actionable strategies to cultivate a thriving work environment, foster positive behaviors, and achieve measurable business outcomes.

Surreal illustration depicting basic research leading to economic growth and prosperity.

Decoding Economic Growth: How Basic Research Impacts Your Wallet

Explore the often-overlooked connection between basic scientific research and everyday economic well-being. Discover how government investments in research translate into tangible benefits for households, from steady economic growth to increased income.

Interconnected Consumers

Unlocking Consumer Secrets: Innovative Research Methods for Today's Market

Tired of surface-level data? This article dives into cutting-edge qualitative research methods that reveal the emotional, systemic, and processual layers of consumer experiences, providing actionable insights for businesses seeking a deeper connection with their audience.

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