In today's marketing landscape, celebrity endorsements are everywhere. But do they really work? Discover the impact of multiple endorsements, the importance of celebrity reputation, and how cultural contexts influence their effectiveness.
Discover how organizational politics affects employee morale and turnover in Zimbabwe's SMEs. Learn to identify and combat unfair practices to foster equity and commitment.
Explore the transformative impact of Information and Communication Technology (ICT) on customer relationship management within Albania's insurance sector. Learn how companies are using technology to build stronger customer connections and gain a competitive edge.
Explore the latest financial performances of Donaldson Co Inc and Evonik Industries AG. Understand their growth strategies, segment performances, and future outlook in the industrial sector.
Discover how cultivating brand champions within your company can revolutionize your corporate brand strategy, foster employee commitment, and navigate brand evolution effectively.
Discover how network analysis can transform your approach to inter-organizational projects, turning complex relationships into opportunities for strategic advantage and lasting success.
Discover how data envelopment analysis can revolutionize your supply chain, making it adaptable, efficient, and ready for anything.
Explore how integrating sociological insights with HR practices can revolutionize employee relations, drive innovation, and create a more engaged and productive workforce. Discover practical strategies to enhance your career and your company's success.
Explore the crucial role of perceived food safety in fostering customer loyalty. Learn how effective service recovery can enhance trust and satisfaction, leading to stronger customer relationships in the food sector.
Explore the interactive effects of leadership styles and goal orientation on sales performance. Learn how transactional and transformational leadership influence salespeople with performance and learning orientations.
