Mystum Business & Economy Category Page List All Articles

Business & Economy

Abstract illustration of customer loyalty factors.

Unlock Customer Loyalty: How Product Quality, Price Perception, and Brand Image Influence Satisfaction

Discover how product quality, price perception, and brand image impact customer satisfaction and loyalty. Learn how Oppo leverages these elements to build a strong brand presence and customer base in the smartphone industry.

Naira symbols float above Lagos bank buildings under a magnifying glass

Decoding Monetary Policy: How Bank Lending Impacts Inflation in Nigeria

Explore the intricate connection between monetary policy, bank lending behavior, and inflation rates in Nigeria. Learn whether bank lending truly explains the effects of monetary policy on inflation.

Diverse team collaborating on a digital structure representing organizational success

Decoding the Culture Code: How Organizational Culture Drives Business Excellence

Discover how a thriving organizational culture can be your secret weapon for business success. We explore the impact of mission, adaptability, involvement, and consistency, plus the surprising role of technology. Insights from top UAE companies included!

Interconnected gears forming a cityscape, symbolizing Public-Private Partnerships.

Decoding PPP: A Simple Guide to Public-Private Partnerships

Unlock the world of Public-Private Partnerships with our jargon-free guide! Perfect for anyone curious about how these projects work, from finance enthusiasts to everyday citizens.

Illustration depicting the complex dynamics of budget allocation within an organization.

Budgeting Blind: How Unseen Forces Shape Your Spending Choices

Navigate the complexities of budget selection, revealing how internal competition and limited information can skew resource allocation within organizations, impacting project success and overall efficiency.

Corporate Constitutionalization

Corporate Constitutions: Are Businesses Becoming the New Nation-States?

Discover how constitutional principles are reshaping the power dynamics between states and corporations, potentially blurring the lines of traditional governance.

Shadowy figure manipulating glowing levers to control the flow of money.

Decoding the Economy: How Shadow Interest Rates Impact Your Financial Future

Confused about interest rates? Learn how shadow rates and economic models influence monetary policy and your financial well-being. A simplified guide to understanding complex financial concepts.

Surreal street scene showcasing guerrilla marketing installations.

Unleash Your Brand's Inner Rebel: The Ultimate Guide to Guerrilla Marketing

Learn how to harness the power of surprise, unconventionality, and creativity to disrupt the marketing landscape and leave a lasting impression on your target audience. It's time to ditch the marketing rulebook and embrace the art of the unexpected.

Blooming money tree symbolizing investment growth and financial analysis.

Unlock Your Investment Potential: A Simplified Guide to Aggregate Return On Investment (AROI)

Discover how the Aggregate Return On Investment (AROI) offers a practical and insightful approach to assessing investment profitability, bridging the gap between theory and real-world application.

Diverse group of people collaborating in a modern office, symbolizing inclusivity and teamwork.

Diversity Dividend: How Inclusivity Drives Business Success

Explore how organizations are leveraging diversity and inclusion to enhance business performance, innovation, and employee engagement. Discover the strategies and benefits of building a diverse and inclusive workplace.

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