A person surrounded by glowing beacons emitting personalized information.

Unlock Dynamic User Experiences: How BLE Beacons are Revolutionizing Smart Spaces

Elliot Brynn in Tech & Innovation December 2025 • 4 min read.

"Explore the potential of Bluetooth Low Energy (BLE) beacon technology in creating adaptive and personalized environments, enhancing user engagement and optimizing business operations."

Smart environments are defined by their capacity to adapt and respond to their surroundings, seamlessly merging the virtual and physical worlds through the Internet of Things (IoT). This presents a unique challenge: creating cohesive experiences across heterogeneous technologies. One promising solution lies in Bluetooth Low Energy (BLE) beacons, which are increasingly being used to connect individuals with relevant information and services in real-time.

BLE beacons enable devices like smartphones and wearables to trigger specific actions when in close proximity to a beacon. While beacon technology is gaining traction, current implementations often come with limitations, such as high costs and the need for proprietary apps, hindering their ability to analyze user behavior and personalize experiences effectively.

This article explores a fully customizable solution that addresses these limitations, focusing on dynamic user discovery and personalized information broadcasting. By leveraging a combination of Wi-Fi and BLE technologies, this approach enables a single beacon device to support dynamic broadcasting based on predefined user profiles, monitor user movements without requiring additional app installations, and gather valuable insights into space analytics and user behavior.

Dynamic Broadcasting with BLE Beacons: A User-Centric Approach

A person surrounded by glowing beacons emitting personalized information.

The core of this solution lies in its ability to identify users and tailor the information they receive based on their profiles and location. The system architecture is divided into two main parts: a front-end (BLE) responsible for user discovery and information transmission, and a back-end (Wi-Fi) that connects the beacon devices to a central user profile database.

Here’s how the system works:

User Discovery: BLE modules on Raspberry Pi devices scan for new MAC addresses.
Data Transmission: When a user is detected, their MAC address is sent to the backend via Wi-Fi.
Profile Association: The backend associates the user with a beacon configuration advertisement (UUID, Major, and Minor combination).
Personalized Broadcasting: The beacon device uses BLE to deliver the personalized configuration to the user's smartphone, triggering the appropriate action.
Data Logging: All user interactions and entrance timestamps are saved and updated in the ibeacon database.

This architecture allows for a single beacon device to adapt its broadcast based on the user in proximity, creating a dynamic and personalized experience. Imagine a visitor entering a museum and instantly receiving information tailored to their interests, or a student receiving announcements relevant to their classes as they walk through campus.

The Future of Smart Spaces: BLE Beacons and Data-Driven Personalization

This exploration demonstrates the potential of BLE beacons to transform static environments into dynamic, user-aware spaces. By combining BLE and Wi-Fi technologies, this approach offers a flexible and cost-effective solution for personalized information broadcasting and user engagement.

The key takeaway is that this system can categorize user profiles and target them with different information. This means a single beacon device can connect to various advertisements and broadcast various types of information.

Looking ahead, future research will focus on refining user categorization methods, leveraging movement analysis and behavior learning to create even more personalized and relevant experiences. This includes exploring applications in social networking, where users can discover and connect with others nearby, and implementing real-time hotspot detection to improve safety and security in crowded areas.

About this Article -

This article was crafted using a human-AI hybrid and collaborative approach. AI assisted our team with initial drafting, research insights, identifying key questions, and image generation. Our human editors guided topic selection, defined the angle, structured the content, ensured factual accuracy and relevance, refined the tone, and conducted thorough editing to deliver helpful, high-quality information.See our About page for more information.

This article is based on research published under:

DOI-LINK: 10.5121/ijasuc.2018.9101, Alternate LINK

Title: Analysing The Potential Of Ble To Support Dynamic Broadcasting Scenarios

Subject: Pharmacology (medical)

Journal: International Journal of Ad hoc, Sensor & Ubiquitous Computing

Publisher: Academy and Industry Research Collaboration Center (AIRCC)

Authors: Miran Boric, Ana Fernandez Vilas, Rebeca P. Díaz Redondo

Published: 2018-02-28

Everything You Need To Know

How do Bluetooth Low Energy (BLE) beacons create dynamic user experiences?

Bluetooth Low Energy (BLE) beacons transform spaces by enabling devices like smartphones to trigger actions when they're near a beacon. Instead of a static environment, the space becomes responsive. A user's smartphone or wearable can receive specific, context-aware information or prompts based on proximity. For example, a museum visitor could receive information about an exhibit as they approach it.

How do Bluetooth Low Energy (BLE) and Wi-Fi technologies work together in this system?

The system uses both Bluetooth Low Energy (BLE) and Wi-Fi. Bluetooth Low Energy (BLE) handles user discovery via MAC address scanning and personalized configuration delivery, while Wi-Fi connects the BLE devices to a back-end database containing user profiles. When a user's MAC address is detected, the Wi-Fi module sends this information to the back-end, which then retrieves the user's profile and sends a personalized configuration such as UUID, Major, and Minor combination back to the BLE beacon for broadcasting.

What is dynamic broadcasting and how does it personalize the user experience using Bluetooth Low Energy (BLE) beacons?

Dynamic broadcasting tailors the information delivered by a Bluetooth Low Energy (BLE) beacon based on the user's profile and location. When the system recognizes a user's MAC address, it fetches their profile from a central database and adjusts the beacon's broadcast accordingly, by triggering UUID, Major, and Minor combinations. This means the same beacon can transmit different information to different users, offering a personalized experience.

What data is collected by the Bluetooth Low Energy (BLE) beacon system, and how can this information be used?

The system captures user interactions and entrance timestamps in an ibeacon database. This data can provide valuable insights into user behavior, such as popular areas, dwell times, and engagement levels with specific content or locations. This data-driven approach is useful for optimizing space utilization, improving user experiences, and measuring the effectiveness of different informational broadcasts. However, the privacy implications of tracking MAC addresses should be carefully considered, and appropriate measures should be taken to protect user data.

What are the benefits of using a combined Bluetooth Low Energy (BLE) and Wi-Fi system for smart spaces?

By combining Bluetooth Low Energy (BLE) and Wi-Fi technologies, this solution enables a single beacon device to support dynamic broadcasting based on predefined user profiles, monitor user movements without requiring additional app installations, and gather valuable insights into space analytics and user behavior. This approach offers a flexible way to create adaptive environments that respond to individual needs and preferences, ultimately leading to more engaging and efficient smart spaces. For example, a retail store could use this to send personalized offers to customers based on their past purchases and current location within the store.