Print vs. Pixels: Is University Journalism Stuck in the Past?
"Discover how print journalism survives in a digital-first world, and what a university case study reveals about its surprising staying power."
In an era dominated by instant news and digital platforms, print journalism might seem like a relic of the past. However, it continues to play a significant role in specific communities, particularly within universities. This enduring presence raises important questions about the value and relevance of print media in the digital age.
While many predicted the complete demise of newspapers and magazines with the rise of the internet, print has shown a remarkable ability to adapt and persist. Journalists and media organizations have been forced to re-evaluate their strategies, focusing on in-depth analysis, local reporting, and unique content to attract readers.
A study conducted at the Universidade Estadual de Maringá (UEM) in Brazil offers valuable insights into the continued relevance of print journalism within a university setting. The study examines the perceptions and usage of the 'Informativo UEM,' a printed newsletter, among faculty, staff, and students.
Why Print Still Matters on Campus: Key Findings from the UEM Study
The UEM study employed a quantitative research approach, surveying a representative sample of the university community to gauge their opinions on the Informativo UEM. Data was collected through direct interviews using a structured questionnaire. The findings reveal several compelling reasons for the continued relevance of print:
- Print is Still Preferred: A clear preference for the printed format was observed, with 77.9% of faculty and 77.2% of staff using the print version for their reading.
- Online Isn't Always the Answer: A substantial number of respondents (61.9% of faculty and 73.5% of staff) disagreed with the idea of discontinuing the print version in favor of an exclusively online format.
- Information Needs Drive Readership: The primary motivation for reading the Informativo UEM is to find information and solutions relevant to their needs. Readers also value updates on university activities and decisions.
The Future of Campus Journalism: Balancing Print and Digital
The UEM study provides valuable insights into the enduring role of print journalism within a university context. While digital platforms offer undeniable advantages in terms of speed and accessibility, print continues to serve as a preferred medium for many, offering a tangible and focused reading experience. As campus news outlets evolve, finding the right balance between print and digital strategies will be crucial to effectively inform and engage the university community.