Is Workplace Drinking on TV Setting a Bad Example? What You Need to Know
"A new study reveals how TV dramas portray alcohol consumption at work, and the implications for real-world attitudes and behaviors."
From Don Draper's old-fashioned in "Mad Men" to the celebratory champagne toasts in "Suits," alcohol has long been a fixture in workplace dramas on television. But how does this constant presence of alcohol influence our perceptions of workplace culture? A recent study published in Mass Communication and Society dives deep into this question, analyzing the portrayal of alcohol in popular workplace-related TV series.
The study, conducted by researchers Mira Mayrhofer and Jörg Matthes, scrutinized the extent and context of both alcoholic and non-alcoholic beverage appearances in shows like "Grey's Anatomy," "The Good Wife," and "House of Cards." By applying social cognitive theory, the researchers explored motivations for drinking, character interactions with alcohol, and the outcomes associated with its consumption.
The findings are eye-opening, suggesting that these TV dramas often convey an image of alcohol as ubiquitous, socially accepted, and largely consequence-free in the workplace. Let's break down the key findings and explore what they mean for our understanding of alcohol's role in the professional world.
The Alarming Frequency of Alcohol Depiction: Is TV Normalizing Workplace Drinking?
One of the most striking findings of the study is the sheer prevalence of alcohol in workplace TV dramas. A whopping 92.5% of the analyzed episodes featured depictions or references to alcohol. While this might seem like a reflection of reality, it's crucial to consider the potential impact of such frequent exposure on viewers, particularly younger audiences. As highlighted in the study, "alcohol on entertainment television acts as an 'alcohol educator,'" shaping audience perceptions of acceptable drinking patterns and situations.
- Grey's Anatomy: Known for its dramatic storylines and intense medical cases, "Grey's Anatomy" also frequently features characters unwinding with drinks after a long shift.
- The Good Wife: Set in the high-stakes world of law, "The Good Wife" showcases characters often using alcohol to cope with stress and celebrate victories.
- House of Cards: Politics and power go hand-in-hand with alcohol in "House of Cards," where characters frequently engage in strategic drinking and social maneuvering.
Time for a Reality Check?
The study's findings serve as a wake-up call, highlighting the potential influence of TV dramas on our perceptions of alcohol consumption in the workplace. By understanding how these shows portray alcohol, we can become more aware of the subtle messages they convey and their potential impact on societal norms. Perhaps it's time for a more balanced and realistic depiction of alcohol's role in the professional world.