Decoding Event Studies: How New Economic Methods Can Mislead
"A straightforward guide to interpreting event-study plots, highlighting the potential pitfalls of recent difference-in-differences methods and offering practical solutions for accurate analysis."
Modern economic research relies heavily on difference-in-differences (DiD) analyses, often visualized through event-study plots. These plots are essential for evaluating how trends between treated and comparison groups diverge before and after an intervention. However, recent advancements in DiD methods, while powerful, can sometimes produce misleading event-study plots, especially for younger audiences or those new to the field.
Many researchers may find that the default plots generated by software for these newer methods don't always align with traditional two-way fixed effects (TWFE) event studies. This discrepancy can lead to misinterpretations, such as perceiving a sudden change at the intervention point when none exists according to traditional measures. This article addresses these challenges, focusing on methods like those developed by de Chaisemartin and D'Haultfœuille (2020), Callaway and Sant'Anna (2021), and Borusyak, Jaravel and Spiess (2024).
This guide clarifies why these differences arise and offers practical recommendations for constructing and interpreting event-study plots more accurately. We aim to equip you with the knowledge to confidently navigate these advanced methods and avoid common pitfalls in your economic analysis.
The Event-Study Plot Paradox: When New Methods Show False Signals

Event-study plots derived from traditional TWFE specifications typically rely on visual inference. Researchers look for deviations in trends between the treated and comparison groups around the time of treatment. A convincing plot often shows a clear discontinuity or change in slope, indicating a real effect. However, newer DiD methods can generate plots that display a kink or jump at the treatment time, even when the underlying TWFE analysis shows a straight line, suggesting no actual change.
- Asymmetric Coefficient Construction: Newer methods often calculate pre- and post-treatment coefficients using different approaches, leading to potential distortions.
- Visual Misinterpretations: Kinks or jumps in event-study plots might not always indicate a real treatment effect but could be artifacts of the method.
- Heuristic Pitfalls: Relying solely on visual cues from traditional TWFE plots can lead to incorrect conclusions when using new DiD methods.
Best Practices for Accurate Event-Study Interpretation
To avoid misinterpretations and ensure the robustness of your findings, it's crucial to adopt a more nuanced approach when working with event-study plots from newer DiD methods. Always consider the specific construction of the coefficients, and don't rely solely on visual cues. By understanding these potential pitfalls, you can ensure that your economic analysis is both accurate and insightful.