Decentralization Dilemmas: How Indonesian SMEs Can Navigate Non-Market Strategies
"Unlocking Growth Potential: A Guide for Indonesian Small and Medium Enterprises (SMEs) in a Decentralized Business Environment"
Small and medium enterprises (SMEs) are vital to Indonesia's economy, contributing significantly to employment and national income. In 2015, the Indonesian government launched programs to bolster SMEs by increasing their participation in procurement processes. However, decentralization has brought about a complex web of challenges, forcing SMEs to adopt unique, often non-market strategies to survive and thrive.
A research paper in the Asia-Pacific Journal of Business Administration examines these non-market strategies, particularly how government-contracted SMEs navigate procurement obstacles. This analysis sheds light on the political, economic, and social factors influencing Indonesian SMEs, offering insights into how they deal with regulatory uncertainty and compete in a changing business landscape.
The study focuses on SMEs in South Sulawesi, Indonesia, using case study methodology to understand the challenges they face and the strategies they employ. This region provides a compelling example of the dynamics in emerging markets, where SMEs must balance regulatory compliance with the need to 'play the game' to succeed.
Understanding the Non-Market Environment: Key Challenges for Indonesian SMEs

The Indonesian business environment presents unique hurdles that differ significantly from those in developed economies. The research highlights several key challenges:
- Inconsistent procurement regulations and a lack of transparency
- No clear dispute resolution mechanisms
- A myriad of administrative tasks and paperwork
- Underutilization of new systems with limited responses to complaints
- Lack of necessary skills from government technical agencies in dealing with new e-procurement systems
Strategies for Success: How SMEs Can Navigate the Challenges
Despite these challenges, Indonesian SMEs demonstrate resilience and adaptability. They employ various non-market strategies to influence their business environment and achieve their goals, including building political connections, making political donations, and implementing social strategies. By understanding the complexities of the non-market environment and proactively engaging with political and social factors, SMEs can improve their chances of survival, organizational performance, and sustainable competitive advantage.