A surreal image representing a migrant worker balancing between two cultures.

Culture Shock & Opportunity: How Migrant Workers Balance Worlds

"Explore the experiences of subaltern migrants navigating between home and host cultures, challenging consumer norms and seeking social mobility."


In an increasingly interconnected world, the movement of people across national borders has become a defining feature of our time. These global flows of people and goods have sparked significant research into consumer acculturation, exploring how individuals adapt to new cultural environments. However, much of this research overlooks the experiences of subaltern migrants – those who are often marginalized and displaced by economic forces.

Globalization, while offering opportunities for some, can lead to confinement and marginalization for others. This study sheds light on the lives of these "vagabonds," focusing on how they negotiate cultural encounters and resist domination. By examining the experiences of subaltern migrants from Kerala, India, to the Middle East, this article uncovers the complexities of cultural adaptation and the strategies employed to carve out spaces of worth and recognition.

Drawing on French pragmatic sociology and convention theory, this analysis highlights the different interpretations of worth that influence these migrants as they navigate between their home and host cultures. By understanding these dynamics, we can gain deeper insights into the challenges and opportunities faced by subaltern migrants in a globalized world.

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The Scale of Global Worker Migration

International labour migration has expanded significantly in recent decades, driven by globalization and the search for employment opportunities across borders. While precise global figures vary, millions of migrant workers navigate cultural transition and workplace adaptation each year, making it one of the most consequential demographic phenomena of the modern era. The consequences for both host societies and sending communities remain an area of active study and debate.

Acculturation Strategies and Coping Frameworks

Existing research on migrant worker adaptation relies heavily on acculturation frameworks that examine how individuals balance maintaining their heritage culture while engaging with a host culture. Systematic reviews have identified four primary acculturation strategies, with integration — adopting elements of both cultures — found to have the most positive impact on migrant mental health. A global mixed-methods systematic review highlighted the need to better understand acculturative stress and the coping strategies migrant workers employ, noting that the effectiveness of these strategies varies and remains underexplored.

Evolving Understanding of Worker Migration

The academic study of migrant worker adaptation has evolved considerably, moving from early assimilation models toward more nuanced frameworks that recognise the complexity of navigating multiple cultural identities. While foundational research on acculturation dates back decades, the specific experiences of labour migrants have only more recently received dedicated scholarly attention. This shift reflects growing recognition that economic migration carries psychological and social dimensions that cannot be overlooked.

Navigating Worth: The Migrant's Balancing Act

A surreal image representing a migrant worker balancing between two cultures.

For subaltern migrants, the concept of "worth" takes on multiple dimensions. In their home culture, worth is often associated with traditions, relationships, and trustworthiness. However, in the host culture, the market world often defines worth through money, consumption, and material success. This creates a tension as migrants strive to maintain their cultural values while also seeking economic advancement.

Migrant workers often employ different strategies to navigate this complex landscape. These strategies include:

  • Resisting Domination: Migrants may use different regimes of worth and justification to resist domination and shape their cultural encounters.
  • Shaping Cultural Encounters: They actively shape their cultural experiences by drawing on their values and beliefs.
  • Challenging Consumer Norms: They challenge existing acculturation research by highlighting the importance of worth and regimes of justification.
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Acculturation, Health, and Access to Care

Recent research has broadened the scope of acculturation studies to include how cultural adaptation affects health outcomes and healthcare access among labour migrants specifically. A systematic review of studies from 2000 to 2024 found that acculturation plays a significant role in shaping migrant health, though the relationship between acculturation and healthcare access among labour migrants remains insufficiently synthesised. Another body of work highlights that cultural changes migrants face in a host country can lead to both positive and negative health outcomes, underscoring the need for context-specific research.

Gaps and Methodological Challenges

Despite growing research, several limitations persist in the study of migrant acculturation and coping. A 2019 framework paper noted that acculturation and integration outcomes are shaped by variables at multiple levels — individual, organisational, and societal — yet much research has focused narrowly on individual-level processes. More recently, a 2026 study suggested that immigrants' acculturation strategies can influence hiring managers' perceptions, but these dynamics remain underexplored in multicultural hiring settings.

Familism and Workplace Integration

A study of immigrant hospitality workers in the United States found that familism — the prioritisation of family obligations and closeness — and acculturation jointly influence how these workers integrate within American society. The research further examined how these factors shape job satisfaction and organisational attachment, suggesting that cultural values carried from the home country directly affect workplace experiences. This points to the importance of considering both personal and professional dimensions when studying migrant worker adaptation.

By understanding these strategies, we can appreciate the agency and resilience of subaltern migrants in the face of challenging circumstances. They are not merely passive recipients of cultural influence but active agents in shaping their own destinies.

Beyond Stereotypes: Understanding the Migrant Experience

This study challenges simplistic views of migrant acculturation and highlights the importance of understanding the complexities of worth and justification. By giving voice to subaltern migrants, this research contributes to a more nuanced understanding of globalization and its impact on individuals and communities. It also offers valuable insights for policymakers and organizations seeking to support and empower migrant workers as they navigate the challenges and opportunities of a globalized world.

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Converging Themes Across the Literature

Across the literature, a consistent finding is that acculturative stress is a near-universal experience among migrant workers, and that coping strategies vary widely depending on context. Research synthesised from multiple global studies points to a need for more integrated policy approaches that support both the cultural adaptation and the workplace wellbeing of labour migrants. The consensus emerging is that effective support requires attention to the full range of stressors — not just cultural but also occupational — that migrants face simultaneously.

Uncharted Territory Ahead

The study of migrant worker acculturation is entering a period of rapid growth, but significant gaps remain. Future research will likely need to address how digital connectivity and transnational ties reshape cultural adaptation processes in ways that earlier frameworks did not anticipate. Additionally, the intersection of acculturation with systemic factors such as immigration policy and labour market structures represents a critical frontier for both scholars and policymakers.

Mental Health and the Barriers to Care

Immigrant populations face distinct mental health challenges rooted in the stress of cultural adaptation, language barriers, and the stigma that often accompanies mental health issues within certain communities. Access to culturally competent care remains limited in many host countries, compounding the difficulties migrants experience. Generational differences also play a role, with children of immigrants often navigating acculturation pressures that differ from those faced by their parents.

Indonesian Migrant Workers in Taiwan

A study of Indonesian manufacturing migrant workers in Taiwan provided detailed insights into the lived experiences of an under-researched population. Researchers identified common acculturative stressors alongside work-related pressures, and documented the coping strategies these workers employ to manage both dimensions. The findings underscore that poor adaptation during acculturation causes additional psychosocial stress, highlighting the human cost when cultural transition is unsupported.

About this Article -

Written with AI assistance from published research, and reviewed by the Mystum team. See our About page for more information.

This article is based on research published under:

DOI-LINK: 10.1177/0276146718815939, Alternate LINK

Title: Vagabonds At The Margins: Acculturation, Subalterns, And Competing Worth

Subject: Marketing

Journal: Journal of Macromarketing

Publisher: SAGE Publications

Authors: Hari Sreekumar, Rohit Varman

Published: 2018-11-29

Everything You Need To Know

1

How do migrant workers from Kerala balance their values from home with new consumer expectations in the Middle East?

Migrant workers from Kerala navigate the tension between their home culture, where worth is tied to traditions and relationships, and the host culture in the Middle East, where worth is often measured by money and material success. They employ strategies to resist domination and actively shape their cultural experiences, drawing on their values and beliefs to challenge consumer norms. This approach emphasizes the importance of 'worth' and 'regimes of justification' which are often overlooked in traditional acculturation research. Understanding this balance is crucial for appreciating the agency and resilience of these subaltern migrants.

2

What does it mean to be a 'subaltern migrant,' and how does globalization affect them?

A 'subaltern migrant' refers to individuals who are often marginalized and displaced by economic forces within the broader context of global migration. Globalization, while offering opportunities, can also lead to confinement and marginalization for subaltern migrants. Research focuses on how these migrants negotiate cultural encounters and resist domination, specifically examining those from Kerala to the Middle East. This work highlights the complexities of cultural adaptation and the strategies employed to carve out spaces of worth and recognition in a globalized world.

3

How does French pragmatic sociology and convention theory help in understanding the experiences of migrant workers?

French pragmatic sociology and convention theory provide a framework for understanding the different interpretations of 'worth' that influence migrant workers as they move between their home and host cultures. This theoretical lens allows for an analysis of how migrants navigate conflicting values and expectations. By understanding these dynamics, deeper insights are gained into the challenges and opportunities faced by subaltern migrants in a globalized world, moving beyond surface-level observations.

4

In what specific ways do migrant workers challenge existing consumer norms and resist cultural domination?

Migrant workers challenge existing consumer norms by actively shaping their cultural experiences and drawing on their values and beliefs. They utilize different 'regimes of worth' and 'justification' to resist domination. These strategies highlight the importance of 'worth' in cultural encounters, enriching acculturation research and demonstrating migrant agency. This resistance involves a conscious effort to maintain their cultural identity while adapting to a new environment, showcasing a dynamic interplay between assimilation and preservation of heritage.

5

Why is it important to move beyond stereotypes when studying migrant acculturation, and what new perspectives does this approach offer?

Moving beyond stereotypes in the study of migrant acculturation is crucial for understanding the complexities of 'worth' and 'justification' in their experiences. This approach gives voice to subaltern migrants, contributing to a more nuanced understanding of globalization and its impact on individuals and communities. By acknowledging the agency and resilience of migrants, research provides valuable insights for policymakers and organizations seeking to support and empower migrant workers navigating the challenges and opportunities of a globalized world. This fosters a recognition of migrants as active agents rather than passive recipients of cultural influence.

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