Sustainable Data: Wind Turbines Powering Digital Infrastructure

Beyond Prediction: How to Mitigate the Unpredictable Carbon Footprint of Digitalization

"Uncover why traditional methods of quantifying digital carbon footprints fall short and discover practical strategies for sustainable tech practices."


Digitalization is often touted as a key driver of the green transition, promising to reduce emissions and enhance sustainability across various sectors. Today's common approach involves life-cycle assessments and scenario methodologies to predict the impact of digitalization on the climate. But what if this approach is fundamentally flawed?

A growing body of research suggests that the climate effects of digitalization are inherently unpredictable. Traditional methods rely on assumptions that the digital carbon footprint can be accurately quantified, that business will proceed as usual with change eventually leading to stability, and that digitalization investments will deliver on their promised cost, timeframe, and benefits. However, these assumptions often crumble under the complex reality of rapidly evolving digital technologies.

Instead of focusing solely on prediction, a more effective approach involves mitigating the risks associated with digitalization. By shifting our focus from precise quantification to proactive mitigation, we can address the climate impact of technology more effectively, ensuring that digitalization contributes to a sustainable future rather than undermining it.

AI Search Multiple angles on this topic

Scale and Uncertainty in Digital's Carbon Footprint

Precise statistics on the carbon footprint of digitalization are difficult to pin down, and published estimates vary considerably depending on how system boundaries are drawn. What is broadly agreed is that data centers, networks, and connected devices together consume a nontrivial and growing share of global electricity, even as efficiency per unit of computation improves. Because usage patterns, hardware lifetimes, and energy mixes all shift over time, any specific figure should be treated as a range of estimates rather than settled fact. This inherent uncertainty is precisely why prediction is difficult and why mitigation strategies must be built on measurement and continuous adaptation.

Defining 'Digital' and the Limits of That Frame

The standard approach begins with definitions: digital denotes any data represented by a series of digits, and digital media is that digitized information broadcast through a screen and/or a speaker. Merriam-Webster similarly frames digital as relating to or utilizing devices operating by the methods or principles of electronics—that is, electronic and especially computerized technology. From these foundations, standard usage extends digital to encompass digital culture, the digital divide (a form of economic and social inequality in access to or use of ICT), the digital economy built on computing and telecommunications, and digital rights. As a clarifying tool, simple examples such as a live online digital clock show how deeply the concept has permeated everyday life, yet such user-facing framing can obscure the infrastructure, energy, and supply chains underneath—which is where carbon footprint discussions typically concentrate.

Foundations in Digital Logic Design and Simulation

The foundations of the digital era rest on digital logic design, in which circuits are specified schematically and their behavior is verified in simulation. The open-source project Digital, hosted on GitHub, is a digital logic designer and circuit simulator that supports exactly this kind of schematic-based work. Such tools represent a foundational milestone because they let designers test and refine logic circuits entirely in software, without building physical hardware for every iteration. This design-and-simulate method is a long-established standard practice that still underpins contemporary electronics workflows.

Why Can't We Accurately Predict the Digital Carbon Footprint?

Sustainable Data: Wind Turbines Powering Digital Infrastructure

Efforts to quantify the climate impact of digitalization face significant hurdles. These challenges stem from the very nature of digital technologies and their integration into our lives. Several factors contribute to this unpredictability:

Digitalization is pervasive, meaning its effects are widespread and influence nearly every aspect of modern life, making it difficult to isolate and measure its specific environmental impacts.

  • Quantifying the Unknown: The digital carbon footprint is difficult to quantify due to the complex web of interconnected systems and processes.
  • Constant Change: Digitalization entails continuous and rapid changes, rendering any predictions based on current data quickly obsolete.
  • Costly Surprises: Digitalization projects are prone to extreme cost overruns, delays, and benefit shortfalls, further complicating any attempts at accurate forecasting.
AI Search Multiple angles on this topic

An Expanding but Unsettled Research Field

Research on the carbon footprint of digitalization is expanding quickly, but the field is still young and findings frequently conflict because of differing scopes and methodologies. A recurring theme in recent work is that the operational energy of devices and infrastructure is only part of the picture, with manufacturing, supply chains, and end-of-life handling capable of shifting overall totals substantially. Consequently, the literature tends to emphasize consistent measurement standards and transparent reporting as prerequisites for meaningful comparison. The current state of research therefore points more toward building better data and frameworks than toward settled conclusions.

Rebound Effects and Failed Projections

Counter arguments to carbon-mitigation claims caution that efficiency gains rarely translate directly into absolute reductions, because cheaper and faster computing tends to attract additional demand—a dynamic often described as a rebound effect. Past projections have also failed when they assumed stable usage patterns, only for new applications and devices to appear after the forecast was made. Another recurring failure mode is modeling that treats all electricity as identical, masking the influence of grid decarbonization on real-world emissions. These examples underscore why predicting carbon outcomes is inherently fragile and why humility is warranted in any mitigation claim.

No Single Answer in Digital-vs-Alternative Comparisons

Comparing the carbon footprints of digital and analog alternatives yields no single definitive answer, since the outcome depends heavily on the specific service, its utilization, and the energy source involved. In some settings, digital substitutes—such as virtual meetings replacing travel—can reduce emissions substantially, while in others digital services add new demand without displacing anything. Comparative analyses are also complicated by system-boundary choices, because including infrastructure and embodied emissions changes results relative to measuring operational power alone. Careful, case-by-case comparison rather than sweeping generalization is therefore the most defensible position.

Consider the energy consumption of data centers, which are the backbone of the digital world. Data centers require massive amounts of electricity to power servers, cooling systems, and other infrastructure. The energy efficiency of these centers varies widely depending on their design, location, and the technologies they employ. Predicting the energy consumption of future data centers is challenging due to rapidly evolving technologies and increasing data demands. Moreover, the indirect effects of digitalization, such as increased consumption and changing behaviors, are even more difficult to predict. As technology makes goods and services more accessible and affordable, it can lead to increased consumption, offsetting any potential efficiency gains. For example, the rise of e-commerce has reduced the need for physical stores, but it has also led to increased shipping and packaging, which have their own environmental impacts.

Moving Forward: Actionable Steps for a Sustainable Digital Future

The climate impact of digitalization doesn't have to be a mystery. We can shift from prediction to mitigation to improve the climate impact effectively. First of all, transitioning to renewable energy sources, so that the primary negative climate impacts of digitalization are linked to increased (fuel-based) energy consumption; (2) organizing for continuous change with many interdependencies (given that digital technologies – and the whole digital ecosystem – continuously change in nonlinear ways), and (3) improving project delivery for digital-green initiatives (given that digital investments are performing significantly worse compared to other investment.

AI Search Multiple angles on this topic

From Prediction Toward Governance and Accountability

Commentary across perspectives generally converges on a few robust messages: the footprint of digitalization is real and growing, but it is also variable enough that rigid predictions are unreliable. The emerging synthesis is that mitigation depends less on any single technical fix than on sustained measurement, transparent reporting, and feedback loops that allow organizations to adapt. Experts also stress that no service can simply be declared green; such a claim must be demonstrated against a credible baseline. This shifts the debate away from absolute numbers and toward governance and accountability.

Experimentation Instead of Settled Solutions

Looking ahead, a leading frontier is likely to be smarter management of digital infrastructure—matching workloads to the availability of low-carbon energy and improving hardware utilization rather than merely adding capacity. Discussions of what comes next frequently feature efficiency-aware software, workload scheduling, and better accounting for embodied carbon across hardware lifecycles. None of these approaches is a settled solution, and all carry their own uncertainties about real-world deployment and adoption. The near-term outlook is therefore one of experimentation, with success defined by measured outcomes rather than predicted ones.

Systemic Forces Overshadow Individual Fixes

Digitalization unfolds within broader economic and social systems, which shape its carbon footprint in ways that are easy to underestimate. Systemic challenges include the sustained drive for growth in computing demand, the difficulty of aligning incentives across many supply-chain actors, and external pressure for ever-faster infrastructure deployment. Because these forces operate at a structural level, individual efficiency measures can be overwhelmed by aggregate demand growth. Addressing the footprint of digitalization therefore requires system-level thinking rather than isolated technical tweaks.

Behavior, Defaults, and Real-World Outcomes

Behind every statistic about digital carbon sits a pattern of human behavior—how often devices are replaced, which services people adopt, and how readily they change habits. Real-world impact depends on whether tools, defaults, and institutions make the sustainable choice the easy choice. The human element cuts both ways: people can drive demand growth through convenience-seeking adoption, but they can also shift behavior when feedback is clear and timely. Whether predicted savings actually materialize is likely to depend on grounding mitigation in an understanding of real users rather than abstract models of demand.

What the digital footprint estimates capture

  • 1,000 TWh in 2023An estimate of ICT infrastructure’s direct electricity consumption in 2023 is 1,000 TWh, equivalent to 4% of global electricity use; the estimate covers data centres, networks, and devices.[1]

What the evidence says about predicting digital climate effects

The paper’s central claim is not that digitalization has no climate effects, but that predicting those effects reliably is difficult; it argues that mitigation remains possible even without prediction.[2]

What a follow-up would need to resolve

  • How would estimates change when studies use more consistent methods and make their system boundaries explicit?[1] [3]
  • How should baselines account for activity growth that may follow digitalization, rather than assuming it away?[3] [4]
  • Which circumstances determine whether digital services reduce energy use through substitution or increase it through rebound and induced demand?[3] [5]

Terms used in digital climate accounting

Scope 3 emissions
Value-chain emissions not directly produced by an organization.[6]

About this Article -

Written with AI assistance from published research, and reviewed by the Mystum team. See our About page for more information.

This article is based on research published under:

DOI-LINK: https://doi.org/10.48550/arXiv.2407.15016,

Title: Rethinking Digitalization And Climate: Don'T Predict, Mitigate

Subject: cs.cy econ.gn q-fin.ec

Authors: Daria Gritsenko, Jon Aaen, Bent Flyvbjerg

Published: 16-06-2024

Everything You Need To Know

1

What are the primary challenges in accurately predicting the climate impact of digitalization?

Predicting the climate impact of digitalization is difficult due to several factors. Firstly, the pervasive nature of digitalization means its effects are widespread and difficult to isolate. Secondly, the constant and rapid changes in digital technologies render predictions based on current data quickly obsolete. Thirdly, digitalization projects are prone to cost overruns, delays, and benefit shortfalls, further complicating accurate forecasting. Also, the digital carbon footprint itself is difficult to quantify due to the complex web of interconnected systems and processes involved. These factors, in combination, make it challenging to use traditional methods effectively.

2

Why do traditional methods of quantifying the digital carbon footprint fall short?

Traditional methods rely on assumptions that often prove unreliable. These assumptions include the ability to accurately quantify the digital carbon footprint, the expectation of business-as-usual scenarios leading to stability, and the belief that digitalization investments will deliver on their promised cost, timeframe, and benefits. However, the complex and rapidly evolving nature of digital technologies often invalidates these assumptions, leading to inaccurate predictions. As an example, the energy consumption of data centers, which are critical to the digital world, is difficult to predict due to changing technologies and rising data demands.

3

How does the pervasiveness of digitalization impact its environmental footprint analysis?

The pervasiveness of digitalization, its influence across nearly every aspect of modern life, makes it exceptionally difficult to isolate and measure specific environmental impacts. Because digitalization touches so many areas, from data centers to e-commerce, it becomes challenging to determine the direct and indirect environmental consequences attributable to digital technologies. For instance, increased consumption fueled by digital accessibility can offset efficiency gains, complicating the assessment of the overall impact. This widespread influence demands a shift towards proactive mitigation strategies rather than relying solely on predictive models.

4

What are some practical strategies to mitigate the digital carbon footprint, moving beyond prediction?

Moving beyond prediction, the focus should be on mitigation to improve the climate impact effectively. This involves three main steps: transitioning to renewable energy sources to address the primary negative climate impacts associated with increased energy consumption; organizing for continuous change due to the nonlinear evolution of digital technologies and the digital ecosystem; and improving project delivery for digital-green initiatives to ensure investments yield the intended benefits. These steps provide a proactive approach to reduce the digital carbon footprint.

5

How do cost overruns and delays in digitalization projects affect the assessment of their environmental impact?

Cost overruns, delays, and benefit shortfalls in digitalization projects significantly complicate attempts at accurate forecasting of their environmental impact. When projects exceed their budgets, timelines, or fail to deliver the expected benefits, it becomes more challenging to assess the actual environmental footprint. These discrepancies can lead to inaccurate predictions of energy consumption, resource use, and emissions. Ultimately, this undermines the effectiveness of predictive models and highlights the need for improved project delivery and risk management to ensure the environmental benefits of digitalization are realized.

Newsletter Subscribe

Subscribe to get the latest articles and insights directly in your inbox.