Diverse group collaboratively paints a landscape representing blended values.

Nature's Balancing Act: How Understanding Local Values Can Save Tourism

"Discover how mapping local perspectives transforms tourism, blending visitor experiences with community well-being and environmental care."


Imagine a world where visiting a stunning national park not only thrills you but also uplifts the local community and protects the environment. This vision is increasingly vital as nature-based tourism surges, creating both opportunities and challenges for protected areas.

For years, these areas were managed with a focus on preserving wilderness, sometimes overlooking the needs and traditions of local residents. Today, the goal is to balance conservation with community benefits, a delicate act that requires understanding and respecting diverse values.

A groundbreaking study in Norway's Jotunheimen National Park and Utladalen Protected Landscape offers a roadmap for achieving this balance. By mapping the values of locals, domestic tourists, and international visitors, researchers have uncovered key insights for managing tourism sustainably and minimizing conflicts.

Why Mapping Local Values is a Game Changer for Tourism

Diverse group collaboratively paints a landscape representing blended values.

The traditional approach to managing protected areas often fell short by neglecting the deep connections local communities had with the land. Modern conservation recognizes that these areas are not just about preserving scenic views, but also about safeguarding cultural heritage, traditional practices, and community livelihoods.

The Norwegian study leveraged a powerful tool called Public Participatory Geographic Information System (PPGIS) to capture these diverse values. Here’s why this approach is revolutionary:
  • Unveiling Hidden Priorities: PPGIS allows locals, domestic tourists, and international visitors to pinpoint what matters most to them in the park, from scenic spots to hunting grounds.
  • Spotting Potential Conflicts: By mapping these values, managers can identify areas where different user groups might clash, such as overlapping interests in fishing spots or hiking trails.
  • Informed Decision-Making: With a clear understanding of spatial values, managers can develop targeted strategies that minimize conflicts and enhance the experience for everyone.
  • Protecting Biodiversity: Spatial data is combined with biophysical info to protect environment and potential threats to biodiversity.
This approach moves beyond generic surveys by grounding values in specific locations, providing a nuanced understanding of how people interact with and appreciate the landscape.

Tourism That Benefits Everyone

By embracing approaches like PPGIS, protected area managers can create tourism strategies that are not only sustainable but also equitable, ensuring that the benefits of tourism are shared by all, while respecting the unique values and traditions of local communities. This is how we turn tourism into a force for good, preserving nature and culture for generations to come.

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